....Oh, OK, it's a Dreamcast ad. Sorry about that. I told you Sega is the new ruler of Japan lately.
As an aside, my brother visited Akiba about eleven years ago and promised to get some NES games for me. He came back empty-handed, of course - he claimed that all the games there were on CD, so he didn't know what to get. He must have been looking too hard at the then-number-one PC Engine software. Oh well.
Below the ad is the gigantor audio store Onoden. I needed to buy an audio cable one fine day, and it turned into a very interesting ordeal due to the nearby saleslady insisting on trying out her English on me yet not seeming to know the word "cable". Remember - no matter what your business card says, all Westerners in Japan are English teachers! (heh)